VALUENEX supports digital transformation at Shiseido, leading to a new "world first" sunscreen product

MARCH 15, 2021
TOKYO

VALUENEX supports companies and governments to prove “world’s first” technologies through a unique and comprehensive visual approach by mapping technological similarities amongst hundreds of thousands of documents. Displaying these similarities by distance enables intuitive and quantitative analytical output for clear understanding of past, present, and future R&D trends and market needs.

While applying this approach on a case with Shiseido, they were able to discover new technology for refining UV protection powders, and utilize it by incorporating it into the sunscreen manufacturing process. This new “Smooth Protection Technology” provides an effective sunscreen with less UV protection powder compared to conventional manufacturing methods.

In addition to aiding the discovery of technology, the VALUENEX approach also provides evidence that there really is no other technology like it. As a result, companies can smoothly complete the patent application process and fully promote the appeal of their products through marketing activities using “world firsts”.